Monster Beverage Corporation is an American company that specializes in the production of beverages. Its flagship products are energy drinks – the company owns the worldwide known brand, Monster Energy®. In addition, it produces juice-based drinks, flavored sodas, iced teas, milkshakes and coffee drinks. Thanks to the cooperation with Coca-Cola Company in the field of distribution of energy drinks, Monster Beverage Corporation has gained a huge advantage over the competition.
Monster Beverage Corporation keeps up with the global trends and attaches great importance to the composition of its beverages. In April 2008, the company withdrew from the use of corn syrup, criticized by the American Food and Drug Administration (FDA). In addition, it willingly engages in philanthropic activities such as sponsorship of athletes, musicians and computer games.