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Red Bull GmbH is an Austrian producer and distributor of the iconic Red Bull Energy Drink. The company was founded in 1984 and did not have to wait long for great success – their flagship product instantly won the hearts and palates of consumers all over the world. Over time, the company's offer has been expanded with a sugar-free and fruity version of Red Bull and other drinks (Simply Cola, Sabai Wine Spritzer).

Red Bull GmbH is distinguished by its unique approach to advertising and marketing. In the first years of operation, the company focused on so-called viral marketing. It was a hit – its products gained recognition and sales of the Red Bull soared. Then came the time for sports sponsorship. It was no coincidence that the choice fell on extreme sports – the Red Bull offer is addressed mainly to young, ambitious people, whereas the products are to be associated with dynamism, breaking down barriers, and overcoming one's limitations.

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